The National Museum of Modern Art, Kyoto The National Museum of Modern Art, Kyoto The National Museum of Modern Art, Kyoto


ExhibitionsFuture Beauty: The Tradition of Reinvention in Japanese Fashion

Future Beauty: The Tradition of Reinvention in Japanese Fashion

Hiroyuki Horihata + Makiko Sekiguchi,
Autumn/Winter 2007 ©matohu
  In the latter part of the 20th century, Japanese fashion soared to astounding heights throughout the world. Buoyed in part by Japan's remarkable economic growth, it developed its own, original identity over the years. In the 1970s, fashion designers such as Kenzo Takada, Issey Miyake and Hanae Mori presented their works in Paris, and attracted attention of Western eyes. Following in their footsteps, Rei Kawakubo and Yohji Yamamoto made their debut in Paris in 1981. Freed from the conventional aesthetics of western fashion, the works of these Japanese fashion designers were considered "avant-garde" and were met with mixed reception. Notwithstanding, not only was their work distinguished by their unique and highly distinctive talent, but it was permeated by distinctive characteristics such as "flatness," "achromatic colors," and "emphasis on materials," which exemplified a unique sensitivity developed over centuries of Japanese culture and tradition. The magnitude of their influence on the fashion industry is evident in the fact that there are now many designers of different nationalities who highly respect these Japanese designers, and their so-called "avant-garde" expressions have now become mainstream at various levels in many fields.
  Still younger generations of Japanese designers have connected themselves with sub-cultures such as anime, manga (cartoons) and the Internet. They have detached themselves from the oftentimes highly systematic fashion world, and are trying to ascertain the trends and transitions of society, and perceive the hidden problems therein. Their sincere efforts to establish a new relationship between Man and his clothes are indeed readily apparent.
  What has supported the realization of their ideas in the field of materials is the extremely high level of Japanese dyeing & weaving techniques exemplified by the master-craftsmanship and the pure spirit of inquiry of Kyoto artisans. This exhibition emphasizes the skills and potential of craftsmen and ateliers who, through collaboration with fashion designers, have continued to create new and exciting works. It also provides for in-depth and comprehensive consideration of the unique characteristics of Japanese fashion through various media such as clothes and images, a distinctiveness that has become highly esteemed throughout the world.

     Oh! Ya?/ Hiroaki Ohya/
        Spring/Summer 2000
        Collection of the Kyoto Costume
        photo by Masayuki Hayashi
Hatra/ Keisuke Nagami
   Autumn/Winter 2011
   Collection of the Kyoto Costume
   photo by Masayuki Hayashi

Exhibition dates
March 21 (Fri./Holiday) - May 11 (Sun.), 2014
Closed on Mondays
Exception: Open on April 28 (Mon.), May 5 (Mon./holiday)

Regular hours
9:30AM-5:00PM (admission until 4:30PM)

Evening hours (every Friday)
9:30AM-8:00PM (admission until 7:30PM)

The National Museum of Modern Art, Kyoto
The Kyoto Costume Institute

Ministry of Economy, Trade and Industry
Kyoto Prefecture
Kyoto Prefectural Board of Education
Kyoto City
Kyoto Municipal Board of Education
Kyoto City Museum Association
Kyoto Chamber of Commerce and Industry
Japan Apparel Fashion Industry Council
Nihon Body Fashion Association

Special cooperation
Wacoal Holdings Corp.

Nanasai Co., Ltd.
Yoshichu Mannequin Co., Ltd.
JX Nippon Oil & Energy Corporation
SERIC., Ltd.

  Day of admission Advance Group (20 or more)
Adult 1,200 1,000 900
University students 800 600 500
High school students 500 300 200
Junior high school students
and younger

*Exhibition "Czech Posters for Films From the Collection of Terry Posters"
 and Collection gallery are available with this ticket.
* Visitors with disability and one person accompanying them are
 admitted free of charge.(Please present certificate at the admission.)
*Advance tickets:
 Ticket Pia (P-code: 765-962)
 Lawson   (L-code: 58774)
 Other Major ticket vendors of the Keihanshin region
 *Advance tickets are available for a limited period only. (2014/1/13-3/20)

Related events
A collaborative project by Parasophia & Future Beauty
"Art + Architecture for the XXI century: Tate Modern"
Chris Dercon, Director of Tate Modern
Date & Time: April 4 (Fri.), 2014 7:00-8:30PM
Language: English (with consecutive interpretation into Japanese)
Place: 1F Lobby, The National Museum of Modern Art, Kyoto
Fee: Free, Maximum Capacity 150.
*numbered tickets distributed 5:00PM at the information desk of MoMAK.
PARASOPHIA Open Research Program

Lecture Series
Ⅰ. The Tradition of Kyoto: From Present To Future.
  - Innovation And Challenge.
Masaya Kushino(Designer, Masaya Kushino)
× Masataka Hosoo(Brand Director, HOSOO Co., Ltd.)
Date & Time: March 22 (Sat.), 2014 2:00-3:30PM
*Japanese Only

Ⅱ. Wear color, remove color: ANREALAGE and the technology of Kyoto.
Kunihiko Morinaga(Designer, ANREALAGE)
Date & Time: April 19 (Sat.), 2014 2:00-3:30PM
*Japanese Only
*We have reached the quota of applications.

Ⅲ. Pouring a Light: Connect tradition with fashion.
Hiroyuki Horihata + Makiko Sekiguchi (Designers, matohu)
Date & Time: May 3 (Sat.), 2014 2:00-3:30PM
*Japanese Only
*We have reached the quota of applications.

Place: 1F lecture hall
Fee: Free
Seats : 100
 *Admission for children of preschool age and younger are not allowed.
Reservation: Please call to the Kyoto Costume Institute.
 The seats will be reserved on a first-come-first-served basis.
 Your phone call is acceptable from the following date;
 Series Ⅰ, from Feb. 24 (Mon.).
 Series Ⅱ, from March 17 (Mon.).
 Series Ⅲ, from April 7(Mon.).
 TEL: 075-321-9221, Kyoto Costume Institute,
 from Monday to Friday, 9:30-5:00PM

Publicity materials
flyer PDF(1MB)


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