Dress Code: Are You Playing Fashion?

Chanel, c. 1928, (C)The Kyoto Costume Institute COMME des GARÇONS
(Rei Kawakubo)
Spring/Summer 2018,
Collection of The Kyoto Costume
photo by Takashi Hatakeyama

How did you choose the clothes you are wearing today?
Uniforms, suits, jeans, T-shirts, tracksuits, dresses, trench coats…. In some cases, we choose our clothing because of the way we feel. In other cases, we decide based on what we are going to do or who we are going to meet. After all, as with cosplay, there are times when we want to transform ourselves into a different person.
On the other hand, fashion is not merely an act of wearing clothing – it is also an act of seeing and being seen. Every culture, society, and group has its own codes. This gives rise to a kind of communication between ourselves and others that resembles a game. Due to the spread of the Internet and social networking, anyone can freely transmit images of their own attire, leading to a new phase in the way in which we engage with fashion. In addition to fashion and art, this exhibition focuses on clothing styles depicted in movies and manga, encouraging viewers to reexamine the latest dress codes in contemporary society and our apparel practices (or games).

*This exhibition is held on the occasion of the ICOM Kyoto 2019 General Conference.

List of Works

Dress Code: Are You Playing Fashion?

Free Audio Guide App

How to use Free Audio Guide (PDF)

Related Web Site

Dress Code: Are You Playing Fashion?

Exhibition dates

August 9 (Fri.) – October 14 (Mon), 2019


Regular hours: 9:30AM–5:00PM
*Fridays and Saturdays: 9:30AM–9:00PM
(Admission until 30 min. before closing)


Mondays, August 13, September 17 and 24
Exception: August 12, September 16, 23, October 14


The National Museum of Modern Art, Kyoto
The Kyoto Costume Institute


Kyoto Prefecture
Kyoto City
Kyoto Chamber of Commerce and Industry
Japan Apparel-Fashion Industry Council
Nihon Body Fashion Association

Special cooperation

Wacoal Corp.


Japan Airlines
KLM Royal Dutch Airlines
Yamato Global Logistics Japan Co., Ltd.


Embassy of the Kingdom of the Netherlands
Mondriaan Fund


MHD Moët Hennessy Diageo K.K.


  Day of admission Advance Group
(20 or more)
Adult 1,300 1,100 1,100
University students 900 700 700
High school students 500 300 300

* Junior high school students or younger are free.
* Collection gallery is available with this ticket.
* Visitors with disability and one person accompanying them are admitted free of charge. (Please present certificate at the admission.)
* Advance tickets are available until August 8.

Related Event

Public Open day at ICOM Costume Committee Meeting
Date : September 3, 2019, 1:30PM -
Venue : Auditorium, grand floor at MoMAK
*ICOM members will be given priority over non-members.
For more info, ICOM KYOTO 2019

Publicity materials

flyer (2MB)

Dress Code: Are You Playing Fashion?

The Other Venue

Contemporary Art Museum, Kumamoto December 8, 2019 – February 23, 2020

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